About Us

Our Experience

Founder & CEO, Fara Gold McLaughlin brings decades of senior housing management and allied healthcare leadership experience to successfully advising companies.  Our nationally recognized attention to the details of market differences is the foundation of our expertise as we help companies and families navigate through senior housing choices and services.  We care about you and your unique needs.  Now more than ever, investors, owners, families, and residents need expert advice to understand the dynamic changes in senior housing and services.  Our passion is helping you make an informed decision about where to live, invest in, or manage your senior living community or service.  Fara successfully advised the Founder and CEO of Blue Willow Systems and launched the Resident Safety Solution, SaaS, in 2016 through a successful acquisition by international, Philips, in 2018.           

Why Us?

With a proven "Servant Leadership" approach we "Ask versus Tell" and "Listen to Learn" what your senior living, business and management consultant needs are first and foremost.                                                   


Senior Housing and Senior Apartments Asset Management & Advisory Services 

Senior Housing Development Advisor

Competitive Data Collection & Analysis

Strategic Sales and Marketing Plans

Sales Coaching, both on-site and virtual

Feasibility Studies 

Senior Housing Placement

EAP (Employee Assistance Plan Advisement)

Investor and REIT Relations

Lead Management

Lead Generation Strategies

Revenue and Pricing Analysis 


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Goldmark Advisors

9612 Lindenwood Trail, Denton, Texas 76207